- Capelli Sport to serve as USL Super League’s Official Uniform and On Field Apparel Partner and support league marketing efforts and event activations
- Partnership expands the USL Super League’s growing portfolio of world-class partners ahead of the league’s inaugural season kickoff in August
TAMPA, Fla. (May 15, 2024) – The USL Super League has named innovative sportswear company Capelli Sport as the league’s Official Uniform and On Field Apparel Partner, expanding its portfolio of industry-leading brand partners.
The long-term agreement positions Capelli Sport as a pivotal partner of America’s newest major professional women’s sports league and will see Capelli Sport become a core pillar of the USL Super League’s marketing efforts and events. Throughout the year, Capelli Sport will activate around USL Super League tentpole events, including the league’s inaugural kickoff in August, and will have a presence on broadcast, digital, and social channels. Capelli Sport will also provide USL Super League executives and staff with its innovative, tech-forward apparel.
“Like the USL Super League, Capelli Sport is building something unique and special in the marketplace, and we’re proud to partner with a company that shares a collective vision of innovation and growing the women’s game,” said USL Super League President Amanda Vandervort. “We’re excited to work hand in hand with Capelli Sport to bring women’s professional soccer closer to home starting this August.”
Capelli has previously shown its commitment to growing the USL Super League and the women’s game by partnering with three of the inaugural USL Super League clubs – Carolina Ascent FC, Tampa Bay Sun FC and Spokane Zephyr FC – as their Official Uniform and Equipment supplier, with additional clubs to be announced in the coming weeks.
“We are incredibly excited to announce this multi-year partnership between Capelli Sport and the USL Super League. It is important for us to support the growth of women’s soccer here in the US, and what better way than being a part of the launch of the newest first division pro women’s league,” said Capelli Sport Senior Manager of US Pro/Am and League Partnerships, Andrew Ross. “We can’t wait to reveal the inaugural kits for our partner teams in the coming weeks, and continue to support the league and its clubs as they kick off this August.”
Capelli Sport was founded in 2011 by President and CEO George Altirs, with the mission to provide quality, functionality, and design for high-level performance on the field. Altirs’ more than 30 years in the apparel, fashion and accessory business with parent company, GMA Accessories, led to the creation of Capelli Sport. The brand’s innovative, world-class training gear, equipment and uniforms have yielded many global recreational, youth, club, collegiate, semi-professional and professional sports partnerships.
The USL Super League has recently announced official partnerships with leading data provider Stats Perform/Opta Sports, ticketing tech platform SeatGeek, and global sports betting and technology platform SportRadar, among others.
About USL Super League
The USL Super League is a Division One professional women’s soccer league kicking off in August 2024. The USL Super League’s vision is to be a global leader in women’s soccer on and off the field while providing more opportunities for more women in more communities. The inaugural clubs will represent Brooklyn, Carolina, Dallas, Fort Lauderdale, Lexington, Spokane, Tampa Bay and Washington, D.C.
The USL Super League sits at the top the USL’s distinct youth-to-pro women’s pathway, which includes the USL W League, the leading pre-professional women’s soccer league in the United States; the USL Academy, an advanced talent-development platform connected to professional and pre-professional USL clubs; and USL Youth, a premier national youth competition.
About Capelli Sport
Capelli Sport is a global multi-sports brand based in New York City, specializing in team sports. Our passion for creating products from lifestyle apparel to footwear and performance match kits enables athletes and teams to maximize their success on the field and beyond. Capelli Sport supports all athletes through a unique global sports ecosystem with a focus on service excellence. Learn more at capellisport.com and find Capelli Sport on Instagram (@CapelliSport).