USL Super League celebrates the launch of Tampa Bay Sun FC as the club unveiled its name, logo and colors during a community event in Ybor City. Around five hundred fans gathered to watch on as Mayor Jane Castor officially shared the branding of the region’s newest sports franchise – Tampa Bay Sun FC.
Club leaders were on hand to share the branding process that led to the name and crest. “Through months of thoughtful discussions and focus groups, we turned directly to our local communities. We listened to their stories about who we are, why we choose to reside here, and, most importantly, why we adore this place,” recalled Club President Christina Unkel.
The team’s objective was to discover the common thread that binds the community in this corner of Florida and reflect that sentiment in the creation of Tampa Bay’s new USL Super League team.
Darryl Shaw, the team’s co-owner, affirmed, “Creating a community-centered club has been our unwavering focus since day one. We invested months in engaging with and heeding the voices of our community members across the region. In those conversations, one message stood out loud and clear.”
Visit www.tampabaysunfc.com to learn more about the new brand, buy merchandise and purchase season tickets.